ENGAGING. MEMORABLE. SHAREABLE. CREATIVE.
Born from a publishing culture
About
Born from a publishing culture, our mission is to be a centrifuge that produces engaging, memorable, creative and informative content.
At the heart of Polen you will find experienced writers, audio visual experts, creatives and overall doers who develop and produce work that is tailored and curated with the sole purpose of igniting reactions from specific audiences.
From long form to snack-size format you will find the right tools to strategize, conceptualize, produce and deploy your message.
We are non-traditional in the type of relationship we establish with collaborators. We respect their autonomy, their internal structure and creative habitat. We are flexible in terms of how, when and why we are integrated into the process.
Is this a Science?
What's a Media Lab?
Is this a science? There are some elements within our process that are indeed scientific. It is a multi-disciplinary cross between anthropology, sociology and definitely some chemistry. Now, don’t brand us as mad scientists. There is a method to the madness. Hence, we are perpetually learning the effectiveness of our content and adjusting to find the right structure that produces the desired results.
The Studio
We are equipped with a in-house film/photo studio. This is a blank canvas of some sort which allows us to tinker with concepts and to develop quick-to-market content that is so crucial with brands and consumers nowadays communicating at the speed of social.
The studio is available for rent to external production companies. It is structured by compartments that adapt to specific needs. From just the space to space/equipment to the whole enchilada, it is a fully customizable studio experience.
PROJECTS:
CLUB UVA: During the pandemic’s lockdown, wine club members kept up with the educational aspect of this wine club, thanks to this unique wine tasting video series. A trend that’s here to stay.
ANGULO INNOCENTI | 2017 MALBEC ARGENTINA
TOTH FERENC | EGRI BIKAVER | BLEND | HUNGRÍA
FLEURIE | LA RÉSERVE | GAMAY | FRANCIA
LOSADA | MENCÍA | ESPAÑA
BODEGA MUSTIGUILLO | MESTIZAJE | 2013 | BOBAL, GARNACHA, SYRAH | ESPAÑA
DRIVEN: This video content series showcases business leaders in different industries who are driven in their quest for business success and their pursuit of excellence on the golf course.
Ricardo García – FCA Caribbean
Rafael O’Ferrall – Dade Paper
What's your Lab?
We bring to the table a diverse skill set in order to bring a relevant and defined role to the collaboration with agency and client.
Strategy Lab
When brands are looking to test the waters or begin to plan a program, brand extension or simply acquire intelligence regarding the state of the market or where things are going, we can sit down with the team that the brand determines and consult in strategic matters.
Creative Lab
Great ideas can come from a miraculous spark of genius, but most great ideas are born by putting in the hours and an extensive curating process.
Our team can enter this process in different stages. We can define a creative brief, ignite the creative spark by presenting trends and latent insights, direct exercises to develop ideas through basic design thinking formats, curate existing ideas or develop ideas from scratch.
Production Lab
OPTICS: Based on the brand’s needs, our team is built to develop from key visuals for internal presentations, brand guidelines, master visuals to be developed in-house or adaptations from existing master visuals.
SCRIPTS: Being born from a publishing company has its benefits. We write, rewrite, rewrite and then we write some more. It is in our nature. Brands can trust from the development of a general narrative to specific copy for all media outlets.
VIDEOS: From internal videos to a content series, our team can pre-produce, produce, film and edit any video format a brand may request.
We can also supply a server for video cataloging and referencing.
Our team can document company events, run interviews, develop employee videos, DIY videos and any other video required.
– DIY VIDEOS
– EVENT RECAP
– BRANDED CONTENT
– NATIVE VIDEOS
– SOCIAL MEDIA VIDEOS
– INTERVIEWS
– SHORT DOCUMENTARIES
– LONG FORM DOCUMENTARIES
– CORPORATE VIDEOS
Digital Lab
We have many years of experience in web development, programming and designing. We can run the full range of needs, from template based, quick to market websites to more elaborate custom-made websites.
We can also support internal teams, depending of desired scope of work or collaborate hand in hand from A to Z in the development.
